Why Buying Green Is Not Considered Ethical if You Are Poor

Idea posted: December 2016

Institutions: University of Kansas, KU School of Business    Simon Fraser University, Beedie School of Business    Arizona State University W. P. Carey School of Business    University of British Columbia    Sauder School of Business   

Authors:

That low-income purchasers face challenges in the marketplace is no surprise, given that they have less money to spend than other groups. However, low-income buyers face an additional, unexpected challenge:…

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Great Innovation! But What’s it for? Marketers Beware

Idea posted: April 2014

Institutions: Ivey Business School at Western University    University of British Columbia    University of Colorado Boulder Leeds School of Business   

Authors:

In a classic episode from the old American TV show The Odd Couple, the main character Felix replaces all of the traditional furniture in his apartment with new furniture featuring…

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